Our success story

SHEEPWORLD AG was founded in 1997 by Stefanie Rölz and Tobias Hiltl in Ammerthal in Bavaria. The story began with distribution of postcards with a black and white cartoon sheep character and led to company’s success. Over time, the SHEEPWORLD AG has evolved into a growing business that provides high quality products and innovative gift ideas. Currently the company operates with the following brands: sheepworld, GRUSS & CO and H:)PPYlife.

SHEEPWORLD AG is a value-oriented company. We operate successfully on the international market, while staying close to our local partners and community is also extremely important to us. Our corporate values are setting the direction for further development and are essential in our daily work.

Our corporate values:


Customer relationships are based on fairness and trust. By working together we care for our customers’ needs and create a long lasting partnership with them.


We think outside the box. Our creative ideas, attention to detail and passion turn a simple product into a very special gift for loved ones.


Besides unique design, we value the quality of our products the most. By placing high demands on ourselves and our business partners, we make sure our gifts bring joy and put a smile on someone’s face for a long time.


Reliability and fairness towards our employees and partners are very important to us. These values ensure that we work well together and focus on the common goal of strengthening our brands and products.


Our products are designed to communicate emotions. Whether you want to send a message of love, congratulate someone on a special day or simply make someone laugh, their unique design and original text give you a loving and funny way to say it from the heart.

milestones of SHEEPWORLD AG

1997: Steff Products company founded by Stefanie Rölz and Tobias Hiltl

1997: Distribution of the first “sheepcards” (postcards)

2011: Renaming company to sheepworld AG

2004: Start of the successful series “Everything seems silly without you.”

2005: Company headquarters relocation from Amberg to Ursensollen

2008: Number of employees reach over 50 for the first time

2008: Expanding headquarters building. The office space grows to 2,000 m²

2013: Introduction of the additional brands: my beautytree, Wortheld
and GRUSS & CO

2015: Development of new glass concepts: shot glasses as a successful concept.

2018: Felt cards as a new top seller

2019: For the first time customizable mugs & pillows in the online store

2020: Creation of the “Mach-Mal-OM-Parcour” in
Neumarkt in der Oberpfalz (Germany)

2021: Certified sustainability & climate-neutral location in Ursensollen

2022: Golden for 25 years – we celebrate our company anniversary

2023: Launch of the first completely climate-neutral
product range “NATURE to go”.

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Our responsibility – ecological management at sheep hil

geothermal heating

After completion of the building extension in 2008, almost 2000 m² of office space is now heated and cooled with this technology. This has a great effect: warm in winter and in summer, the heat is fed into probe fields and our work space always keeps a pleasant temperature.

solar power

In addition to the using the self-generated heating energy, in 2008 we installed 113 photovoltaic modules on the roof of our building, which supply electricity to the SHEEPWORLD headquarters. This solar system can generate up to 23.31 kWp power.

wind turbine

SHEEPWORLD AG has been supporting the local project for regenerative energy in Ursensollen and in 2014 has acquired shares in a wind turbine. This generates around 750,000 kWh per year. For comparison: The average consumption of the company is around 200,000 kWh per year.

Climate-friendly shipping

We make a sustainable contribution to climate protection by shipping our e-shop orders with DHL GoGreen! In 2015 alone, we were able to offset 9.19 t of CO².


Founded in 1997 in Ammerthal by Stefanie Kraemer (born Rölz) and Tobias Hiltl, SHEEPWORLD AG is still based in the Oberpfalz. Only 10 minutes away from Amberg and its original location, the company headquarters sits in Ursensollen – a town of 3,500 population and in the middle of picturesque countryside. This location, being directly off of the A6 highway, which connects Nuremberg (west) and Regensburg (south/east) or Prague (east), offers our 60 on site employees ideal working conditions.